Free Marketing Analysis – If you don’t save, I don’t get paid!
Now there’s a novel concept – put your money where your mouth is! How many internet marketing companies will work for free unless you make money? I don’t know of a single one. And how about results? Do you want tangible and understandable results from the marketing dollars you spend? (The others … ) Well, as you know there are no guarantees in marketing … because we know that 50% of marketing doesn’t work, we just don’t know which 50% … STOP IT NOW! You now have someone who is willing to do a complimentary (i.e. FREE) analysis of you entire internet marketing presence, including ROI on your existing marketing efforts … and you do not have to pay unless I can guarantee savings and improved performance. Why am I willing to do this? Because over the past few months I’ve shown business owners how to save well over a half a million dollars on mis-spent marketing dollars and direct those dollars either directly to their Bottom Line or to better performing alternatives! Then it dawned on me … why not actually get paid to do this?
The Method To My Madness
I have been a great guy to a number of my clients. I’ve done internet marketing analyses (plural of analysis in case you wondered) for several businesses for a modest fee. Great … I’ve billed about $1,000 and saved those businesses at least $500,000. There must be a better way! I had a bunch of people tell me that I should get a commission on what I was able to save the business. Frankly, that just seemed too hard to do … I mean I would need access to their Google Analytics account, I would have to have access to their marketing bills, access to the reports they received from these companies … wait a second, this isn’t so hard after all! I’ll be the first one to admit I’m a bit of a geek. I worked in Engineering for over 30 years before I started my business, and it’s because I have a very specific process for analyzing the success and Return On Investment of clients marketing efforts that I’m able to be so confident to offer my services for free … with a catch. The catch? You pay me based on how much I save you. That’s right … I only get paid if you choose to implement the recommended changes AND realize the expected returns or cost reductions. But then again, I’m extremely confident I can save you money, and if I can’t – it will cost you nothing anyway – and you can feel very confident that your marketing efforts are giving you a great return.
A Real Example – AKA How I lost out on a LOT of money!
OK – so hopefully this confession of my stupidity will make some sense. Mind you this was before my “Aha” moment. I had a prospective customer who had a very nice Dentist’s Practice. He wanted to talk to me about re-doing his website. I was introduced to his office manager, who ran the show. I soon found out that his “free” website was “free” because of what he was paying the marketing company who hosted it. OK … I’ve seen it a dozen times before … they just didn’t realize how much they were paying for “free”! When all was said and done, we rolled up monthly, quarterly and annual fees to the total of around $15,500 a year. And to make matters worse, the amount of website activity was nil – I mean absolutely no business was coming in through the website for the $15,000 being paid out. When I sat with the office manager and reviewed this, AND THE BOGUS ADD-ON CHARGES THEY ADDED WITHOUT NOTIFICATION … my deal was won. I was going to get to design a simple new website and make … wait for it … $600 for the website, $150 a year in maintenance fees … and nothing else. To replace the $15,000 they were paying, I recommended a service I could provide for … $450 a year. So let’s look at a 5 year summary. With me, the new cost of all internet marketing – website design and hosting will cost the company $3,600. Without me, it would have cost the company $77,500. That’s $73,900 more directly to the bottom line in just 5 years. And – guess what – they get regular activity on their website from local residents looking for a dentist. So – what’s my new plan? I want to make a 30% commission for just the first two years on what I can save you. If I save you $30,000 over two years, I want you to pay me $9,000 over the first two years … and then the rest of the money is all yours. How will we know? We will have quarterly reviews of your account and activity. If you are serious about maximizing your Return On Investment and minimizing your out of pocket costs, you have to – absolutely have to – contact me today!
If you want a results based approach to how your business performs on the web – contact me. I will provide a complimentary review of your web presence (a $150 value) – and I don’t get paid a penny unless I can save you money!
Jay Sparling is a resident of Bridgewater. He started a Business Consulting company 5 years ago and continues to provide small businesses valuable insights and tools on how to be more efficient and profitable. Starting with a comprehensive marketing plan and business analysis, we can determine what priorities need the most attention – then get results!